Georg Gruber

Web Marketing 4.0

This is the personal portfolio of Georg Gruber. After my last days at BMW Marketing Innovations I will now start to write my thesis.

Integrated brand communication in web 2.0

Evaluation of social media in the media mix.

The goal is to identify key metrics to evaluate the relevance and possibilities of Web 2.0 in an integrated brand communication.

I am currently looking for expert opinions on the topic, from the perspective of researchers, agencies and companies. Case studies as well as research studies are welcome to be incorporated.

Send me a quick note, if you are interested in participating. To get in touch:

skype: superpursuitmode
network via xing
connect via lastFM, del.icio.us, flickr

Case Studies

CI, Design, Web, Interactive, Motion

See a broad variety of projects in the portfolio 2007: aesthetics supervision, or take a look at these selected cases.

System One

IT service provider - social software, semantic web and information retrieval. systemone.net

Creation of a consistent Corporate Design, print and screen design incl. templates
Microsite and screencast for the core product
Dynamic information graphics