System One offers different software solutions based on semantic technology. To provide prospects with a quick and more detailed overview of the functionality and benefits, the company needed different brochures for each product.
For each product a similar key visual was created with a simple two-pager to give a quick overview of the solution’s benefits. Additionally a more comprehensive brochure was created. A different color scheme differentiates the products / brochures from each other.
The key visuals as well as the brochures were used online and offline. Sales representatives used the complex brochures to explain common problems and System One’s solutions towards this problems.