Georg
Retail Media · Digital Commerce · Tirol, Austria

Georg Gruber

Building Austria's Retail Media future. 20 years of digital product, e-commerce and marketing experience — from global brands to regional pioneers.

Tirol, Austria · AT / DE Scroll
About
Twenty years. Agency, brand and retail — all three sides of the table.

From BMW and Swarovski to a grocery chain from Tirol — I've led product, marketing and commerce where the stakes were high and the playbooks were thin.

Today I focus on Retail Media: the fastest-growing advertising category in Europe, and one that most Austrian retailers haven't touched yet.
What I do
01
Retail Media Strategy & Build
Developing Retail Media portfolios from scratch — channel architecture, go-to-market, commercialisation and KPI frameworks. From In-Store and POS to owned digital channels.
02
Digital Commerce & Product
End-to-end product ownership for e-commerce platforms — tech stack selection, UX, personalisation, search and merchandising. Experience with Swarovski, MPREIS and SAP environments.
03
Marketing Leadership
Strategic and operational marketing leadership — brand positioning, campaign management, performance marketing and building teams. Startup to enterprise.

Selected
Experience

20+ years
2025 – Now Retail Media Manager MPREIS
2020 – 2025 Senior Product Owner – Digital MPREIS
2018 – 2020 Senior Product Owner – E-Commerce Swarovski
2016 – 2017 Product Owner – Online Marketplace Swarovski
2011 – 2016 Head of Marketing PDAgroup
2007 – 2008 Marketing Innovations Intern BMW Group
Let's talk
Retail Media.

Based in Tirol, Austria. Always open to exchanging perspectives on Retail Media, Digital Commerce and what's next for the Austrian or German market.

→ LinkedIn Profile → georg@inflex.org